Thinking of a netbook? I’d rather buy a litl. Let me explain.

November 6, 2009 at 12:29 pm 12 comments

The screen is the most expensive component of a computer. Our screen is better than netbooks. First of all it’s larger. Second, our 178 degree viewing cone enables viewing from any angle which is very beneficial at home. Most netbooks have inexpensive screens with narrow viewing cones. Lastly, our screen is much brighter. Some might not need a great screen but if you like to see family photos or video without distortion then you want our screen.

litl provides services you don’t get with current netbooks. We’re maintenance free. You never need to worry about viruses, updates, downloads, plug-ins, security patches, etc. We do that for you for the life of the machine. By self-updating at night your computer is always ready to go. Not important? Well, how about saving hours of time doing tech support for your mother-in-law. Now how much would you pay! ;-)

litl provides all server side OS services for free. Most netbooks don’t have server side OS services. Server side OS services solve, among other things, the syncing problem. You can link litls and automatically share content. That means photos and channels are available on any litl: in your bedroom, kitchen, on your TV, or in your mom’s house across the country. Content is automatically updated and displayed.

It also means that you never lose your stuff. If a litl is broken, your current computing state is immediately available on another litl. If it is lost or stolen, we can de-link the machine to safeguard your privacy.

Yeah, we don’t have hard drives but you’d have to pay me to use one! Hard drives are the number one point of failure in machines and the cause of catastrophic unhappiness. The litl environment solves hard drives (not by backup – that’s using a flawed device to backup another flawed device!) by eliminating its need altogether.

litl’s guarantee is unmatched: two years unconditional. If you are not happy for any reason send the machine back for a replacement or refund. So you can try us out risk-free.

So, take your run of the mill netbook, add whatever expense/time you spend doing virus, updating, upgrades, patches, plug-ins, synching, back-up, tech support, and file transfers for the life of the machine. Add in a one year service plan then add some more because we give you an unconditional money back guarantee not an extended warranty. Add in a killer screen. Then add in the stuff I haven’t talked about such as plug-and-play HDMI, awesome channels, and sweet UI. What’s that worth? Depends on your situation. But for most home computer needs, $350 netbooks are probably too cheap and $1000 laptops are more than you need. litl, at $699, is just right.


Entry filed under: company. Tags: .

Hey look, litl in Times Square Engineering behind the litl webbook

12 Comments Add your own

  • 1. Gustavo Noronha  |  November 6, 2009 at 12:52 pm

    Nice post. I could buy into that, specially when I think of my non-tech-savy family members who do use computers just for sharing pictures, and emails.

    Now, may I suggest that the colors used in this blog are just not right? I had a very hard time reading the post. Using black on white could be better.

  • 2. Pinguins Móveis » Blog Archive » A ordem é facilitar  |  November 6, 2009 at 2:30 pm

    […] Porque a litl “sentiu o golpe”: porque o litl Easel é melhor que um netbook. […]

  • 3. uberVU - social comments  |  November 6, 2009 at 3:00 pm

    Social comments and analytics for this post…

    This post was mentioned on Twitter by litl: Better than a netbook at any price. #litl…

  • 4. Eric  |  November 6, 2009 at 5:28 pm

    Seems like a good idea, but yes, as most people say it’s a little expensive.

    I’m not clear about what customer you are targeting. So let’s say it’s the less techie people out there. The problem with this market segment is that they really need to have some hands on time with the device to be convinced. No matter how simple you say it is, they need to try it themselves. Sure, you have the 2 year refund but you still need them to fork out the money in the first place and of course some people will wonder if the the company will even be around after 2 years. (well let’s hope that doesn’t happen). You really have to lower the barrier of entry so that consumers can easily buy and try the product. Non-techie people aren’t as patient with trying new tech gadgets.
    I’m thinking, maybe be creative with the pricing. Bill them in segments, they pay maybe $100 down payment, and then they will be billed $200 later, and then another $200, etc. This lowers the barrier of use and if you’re truly convinced that they’ll love the product then you’ll eventually get the full payment. (maybe the first payment can be to cover the costs of the product, but that increases the barrier)

    So if you’re targeting more techie type people, then they’d rather just use a regular laptop. All the things that make the litl easy to use don’t matter to moderately techie type people because they don’t have problems with using a laptop.

    It is a dilemma and it’s not any easier when you’re a small company. But kudos for at least trying!

  • […] the company themselves are also responding to pricing criticism on their blog.  Their stance is that by looking at the Webbook as solely a hardware proposition, […]

  • […] the company themselves are also responding to pricing criticism on their blog.  Their stance is that by looking at the Webbook as solely a hardware proposition, […]

  • 7. JimmyT  |  November 7, 2009 at 8:35 am

    You argue that the price is justified, in part, because of the lack of maintenance required for a Litl (virus updates, backups, etc). If this is the case, all one would need is to take a $400 laptop and lock the end user from being able to install software/etc– in fact, lock it so that the only thing that functions is the web browser and the user generally won’t have to worry about the maintenance issues. The device then becomes functionally equivalent to a Litl.

    While you claim that harddrives are the greatest single point of failure on a laptop, I’m sure you’re relying on that same technology (harddrives, backups) when doing all of your syncing/profile management/etc. The user of a Litl has to contend with the potential for similar disruptions that a broken harddrive would cause– if their internet provider is down, or there is a problem at your own datacenter, then the user is just as much offline as a laptop user whose harddrive has crashed (which doesn’t happen nearly as often as internet service outages!)

    And I think a huge problem you’ll have to deal with is based on the form factor. Everyone (Apple, Microsoft, etc) claims their systems are easy to use– you won’t have time to convince people that your untried system is any easier to use than any other. When people look at the form factor (that of a typical laptop), and see next to it full fledged laptops with optical drives, harddrives, software to do other things, etc at a price less than or equal to yours, they’re likely to believe you’re just an exotic laptop vendor.

  • 8. thought  |  November 7, 2009 at 9:18 am

    Ok, the analysis makes perfect sense – I agree there is over $700 in value. *But*, it is still very hard to get people to pay $700 for a new device, because some of the benefits aren’t immediately obvious.

    Why not sell it for $350 with a two-year subscription of $15/month? (Sort of like a cellphone.) That way at two years you’ll get to $700. Also if people use it longer you’ll continue to get subscription fees.

    (And in this model, the money-back guarantee would only be for the initial $350, so further savings for you – but then I doubt you’d get many such returns anyhow, not after the first month or so.)

  • 9. Roland  |  November 7, 2009 at 10:01 am

    Eric, that’s exactly what I thought (reading it on my HP Mini netbook which has also a beautiful HW IMHO). You need some store/place to show it to potential customers. I bought a Kindle DX a few weeks ago and was worrying how it would be and have to fork over 500$ in advance … in the end all turned out well and I love this little thing, but the hurdle was high (not to mention convincing my wife).

    Besides that your website and the pictures are gorgeous and I would like to see a litl in reality somewhere.

  • […] the association themselves have been additionally responding to pricing criticism on their blog.  Their position is which by seeking at the Webbook as only a hardware proposition, […]

  • […] the company themselves are also responding to pricing criticism on their blog.  Their stance is that by looking at the Webbook as solely a hardware proposition, […]

  • […] the company themselves are also responding to pricing criticism on their blog.  Their stance is that by looking at the Webbook as solely a hardware proposition, […]


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